About RideAmigos

Soren brings senior professional management expertise to RideAmigos. He thrives at helping businesses overcome obstacles and grow. Soren brings a unique perspective to leadership, innovation and transformation with his background in business strategy, human psychology, and organizational development. Over the past 30 years, Soren has held numerous top executive roles in general management, technology, and strategy.

Soren provides a distinctive voice in the boardroom and at the leadership table as catalyst, coach and advisor. Educated as a psychologist and with an extensive background in business and technology leadership roles, Soren understands success dynamics as manifested in leadership teams, employee culture, and consumer behavior in the market place. Basically, anything to do with people and the psychology underlying engagement, collaboration and decision-making!

Specialties include vision and strategy formulation (including Blue Ocean Strategy and market positioning), leadership development (team building and executive coaching), business innovation and transformation, operations and performance excellence (Baldrige Examiner), and corporate governance.

Pre-RideAmigos Experience

Most recently, Soren helped grow lynda.com over six years into a global learning platform with over $150M in revenues, 500 employees and offices in four countries. Company was sold to LinkedIn in May 2015 for $1.5B. In his role as President of Kollner Group, Inc., other current clients span entertainment, technology, internet and financial services as well as non-for- profit. He also serves as Adjunct Professor of Business Strategy at Pepperdine University’s Graziadio School of Business and Management’s MBA and EMBA programs.